Random Ramblings from the Resident Raptor.Let your light so shine before men, that they may see your good works and glorify your Father in heaven. Matt 5:16 (NKJV)
- Image by jasonik via Flickr
“The real thing.” “It brings good things to life.” “When you care enough to send the very best.” “The choice of a new generation.” “Built tough.” “Don’t leave home without it.” “It’s everywhere you want to be.” “Just do it.” “Be All that You Can Be.” “The savings place.” “Membership has it’s privileges.”
How many of these ad slogans have you heard? Can you name the products associated with these ad campaigns? What image comes to mind when you hear these slogans? And does the product advertised live up to its ad campaign? Would you recommend these products to someone else?
How did you do with naming the products? Did you get them all? If not here is the answers to the slogans in order. Coke, GE, Hallmark, Pepsi, Ford, Master Card, VISA, NIKE, the Army and finally your local church. Oh you thought your savings place was Walmart and American Express‘ membership has privileges? Okay I admit “The Savings Place” is a trademark of Walmart, and American Express did coin the phrase “Membership has it’s privileges but in a way all these terms could be applied to the brand “Christian.”
Walmart has become known as the savings place. In fact I can pretty much guarantee that more people will enter into a local Walmart each week then will enter a local church building. We, as a culture, spend more time, effort, and resources in the pursuit of happiness and material things, then we do in the pursuit of spiritual enrichment and fulfillment. I am sure more people can identify the products being advertised above with little or no problem but when confronted with listing the 10 commandments, or reciting the beatitudes they will stumble. Perhaps one of the reasons for this lack of interest in the real SAVINGS PLACE, is the tarnished name brand. Continue reading “Ad Campaigns”
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