Ford Makes 65 MPG Car: not available in USA


clipped from www.businessweek.com

http://images.businessweek.com/story/08/600/0904_mz_ecocar.jpg

If ever there was a car made for the times, this would seem to be it: a sporty subcompact that seats five, offers a navigation system, and gets a whopping 65 miles to the gallon. Oh yes, and the car is made by Ford Motor (F), known widely for lumbering gas hogs.

Ford’s 2009 Fiesta ECOnetic goes on sale in November. But here’s the catch: Despite the car’s potential to transform Ford’s image and help it compete with Toyota Motor (TM) and Honda Motor (HMC) in its home market, the company will sell the little fuel sipper only in Europe. “We know it’s an awesome vehicle,” says Ford America President Mark Fields. “But there are business reasons why we can’t sell it in the U.S.” The main one: The Fiesta ECOnetic runs on diesel.

Yet while half of all cars sold in Europe last year ran on diesel, the U.S. market remains relatively unfriendly to the fuel.
“Americans see hybrids as the darling,” says Global Insight auto analyst Philip Gott, “and diesel as old-tech.”
Heck I never knew that diesel was more fuel efficient than gasoline. But as always our government with it’s infinite wisdom found a way to tax advancement right out the door.

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